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SEARCH ENGINE OPTIMIZATION

The Future of Search
Sounds a Lot Better

Are you prepared for the next big thing in search technology? Every fifth search on mobile devices today is done by voice.
Unless you have been living under a rock for the last few years, you couldn't but notice the exciting new ways people are searching for information online. Google has developed Google Assistant, Amazon brought up Alexa with hundreds of downloadable skills, Microsoft evolves Cortana, and Apple has a clever Siri assistant. Digital assistants are becoming an integral part of our lives.

According to industry research, more than 60% of searches are now done on smartphones, of which 20% are voice searches. Another expert in marketing analytics predicts that by 2020 half of all searches online will be done by voice. As the voice recognition technology is getting smarter and merges more with artificial intelligence, voice search has revolutionized the internet.

Voice search is fast, effortless, and hands-free. This digital assistant can get quick answers, find directions, opening times, set up reminders, and get pizza delivered. Google's Mobile Voice study found that 55% of teens aged 13-18 use voice search at least once a day, and 40% of adults dream that one day voice search would find their keys and remote controls.

But teens aren't the only age group who supports the voice search popularity. Baby boomers who are not great fans of typing, especially on smartphone screens, are welcoming the ability to search online using their voice. So it's only been a matter of time for SEO strategists to readjust digital presence to this new technology.

Voice searches are most often used to find local-based information such as directions, local businesses, opening times and customer service contacts. The conversational nature of voice queries requires a different approach to search engine optimization. Keywords are different — in fact, the customer is more likely to ask a complete, naturally sounding question rather than type keywords. We are entering the era of conversational search where the customer speaks to the search engine in the same way she asks Siri what is the weather tomorrow.

What are the best ways to leverage voice search for your website? Optimizing the website for mobile experience is perhaps the most obvious. The website has to load quickly and contain no elements that block CSS, JavaScript, or video. High ranking for local-based keywords will ensure that customers who look for "best Indian restaurant near me" will find your client and not a competitor. Another proven method is to create a detailed FAQ are where all questions start with What, How, When and similar words. This will ensure that voice searches with questions about your product will bring up relevant results from your online resource.



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