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Briefed by...
For example, a blog article, website copy, sales letter, press release, PPC ads, or email copy.
Target audience
Who are the people you want to reach? Describe relevant aspects, both in professional terms (nature of business, position held), and personal terms (age, sex).
Tone of voice
It may be helpful to provide examples of existing material, as well as style guidelines if they exist.
Discount code
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