Short-tail keywords are incredibly competitive – everyone wants a slice of high-traffic SERPs. But because they are so competitive, only the websites with the highest authority can rank on page one. We are talking about key players in the industry.
Unless you're a major industry player, it can be a waste of time to compete for short-tail keywords. Yes, your keywords are searched thousands of times a month. But what's the point when all of your traffic goes to your competitors?
More importantly, the keyword difficulty decreases dramatically as the keywords get longer. This means that high-ranking websites have fewer backlinks, less optimized content, and other signals of authority.
Long-tail keywords usually refer to a much smaller niche of products and services that are easier to compete in. For example, every bike shop sells bikes, but not all sell gravel bikes. Of those who do, hardly any stores sell titanium gravel bikes.
If you are selling titanium gravel bikes this should be the keyword you optimize for first. Yes, it only searches 1,000 times a month, but there's a good chance you will rank on page 1 and get at least some of that traffic.